ARIF

Photoshop 6.0 → Graphic Design → HTML → CSS

Downloaded a cracked version of Photoshop & a Keygen and spent hours everyday reading the help menu because their weren't any websites with tutorials
Started in graphic design making flyers and cd cover to artists on Arista Records
Built fan sites for Brandy and Monica
Learned the basics of business and the hunger for new tech from my Dad who was a master eletrician for 30+ years and General Manager of the Cotton Bowl rennovation for the 1994 World Cup
Began building websites during the early internet era when HTML, CSS, and browser compatibility were the foundation of web development.
Learned web design, information architecture, and user experience before modern frameworks existed.
Developed an appreciation for usability, performance, and content-first design that continues to influence my work today.
Built sites during the rise of online communities, forums, chatrooms, and early social networking.
2001 Graduated high school from BTWHSPVA (Painting & Sculpture)

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University of Houston → FWA site of the day → Flash → ActionScript 2 & 3 → PHP & MySQL → Adobe Creative Suite

Plot Dev + Freelance

University of Houston | 2001 - 2005 | Architecture
Editor in Chief of The Daily Cougar | 2002 - 2004
2004 Spent the summer in Asti, Italy restoring Titian's painting Portrait of a Man with a Beret
Specialized in highly interactive digital experiences during the peak Flash era.
Won FWA Site of the Day for Plot Design with Sixth Floor Developers
Developed animated websites, rich media advertising, microsites, presentations, and interactive experiences using Flash, Flex, and ActionScript 2 & 3
Mastered storytelling online
Mastered the entire Adobe Creative Suite
Developed early database-driven applications using PHP and MySQL

Before frontend engineering became its own discipline, I was already building interactive experiences that combined design, animation, development, and user experience.

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PHP + MySQL + Flash + Rich Media

Travelocity · Square One Agency · Slingshot

Built Experience Finder for Travelocity
Won Hackathon at Travelocity for plotting live transactions for activities which was later a main feature in Experience Finder
Designed and built the flash and html5 version of Shell Spin to Save game which was played 500,000+ times
Created national flash ads for Call of Duty, Microsoft, Disney and other major companies
Built the Shell Spin to Save Installation Game that toured the country
Built full-stack web applications using PHP, MySQL, JavaScript, and Flash
Created AIR desktop applications and enterprise marketing experiences

I was doing full-stack development before the term “full-stack developer” became widely used.

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AngularJS · Git

The Creative Group

Transitioned from Flash development into HTML5 & modern JavaScript application development.
Built enterprise applications using AngularJS and modern frontend architectures.
Delivered projects for major brands including AT&T, Verizon, Mountain Dew, Western Union, Pizza Hut, and Downtown Dallas.
Helped organizations modernize aging digital platforms and move toward application-based experiences.
Expanded into responsive design, mobile experiences, and modern JavaScript workflows.

I successfully navigated one of the industry’s biggest transitions — moving from Flash to modern JavaScript applications.

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React + Node + WordPress

SullivanPerkins

Led development of enterprise websites, custom applications, and digital experiences.
Designed and developed solutions across React, JavaScript, PHP, WordPress, Node.js, and modern frontend frameworks.
Built scalable CMS platforms, marketing systems, e-commerce experiences, and interactive applications.
Worked closely with clients, designers, strategists, and executives to align technology with business goals.
Led technical architecture and implementation across dozens of client engagements.

My role evolved from developer to technical leader responsible for both architecture and execution.

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Three.js + WebGL

SullivanPerkins

Expanded into real-time 3D development and browser-based immersive experiences.
Built interactive visualizations, virtual environments, automotive concepts, product demonstrations, and experiential web applications.
Leveraged WebGL and Three.js to deliver high-performance browser experiences.
Combined design, animation, frontend engineering, and real-time rendering into unified solutions.

My Flash background naturally evolved into WebGL and modern immersive technologies.

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React + Spring Boot + Azure

SullivanPerkins · DUAL North America

Designed and developed enterprise-scale applications using React, Java, Spring Boot, Node.js, and Azure.
Led product strategy, technical architecture, and user experience planning.
Built scalable systems supporting business-critical workflows and customer-facing platforms.
Managed cloud infrastructure, deployment pipelines, security, and performance optimization.
Worked across engineering, product, and business teams to deliver production-ready solutions.

While still at SullivanPerkins I expanded from agency consulting and interactive experiences into enterprise software architecture and product strategy.

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AI + LLMs + Automation + Consulting

EnHaus Agency

Researched and integrated AI technologies into product development, marketing, search, and automation workflows.
Built AI-assisted content systems, intelligent search experiences, and business process automation solutions.
Leveraged OpenAI, Claude, Gemini, Perplexity, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
Developed rapid prototypes, proof-of-concepts, and AI-enabled business solutions.
Focused on practical AI adoption that creates measurable business value.

Today I operate at the intersection of software engineering, AI, automation, product strategy, and user experience.

Let's Create Together